Avery Ochs
TV
CLIENT: MiraLAX
JOB: 15 TV
TITLE: Irri-pated
DATE: 03/24/23
Open to a colorful scene of a woman working at her computer in an office. She seems to be very stressed and overwhelmed with her work.
VO: Irrri- pated
The woman gets up to go to a meeting but looks down and holds her stomach. She glares into the screen looking irritated.
VO: Want to relieve your gut and brighten your mood?
A graphic of MiraLAX bottle pops up on the screen with the MiraLAX logo
VO: MiraLAX works naturally with the water in your body to help you go.
Free your gut and your mood will follow.
Cut to the women laughing with co-workers and eating lunch. She smiles at the camera.
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CLIENT: MiraLAX
JOB: 15 TV
TITLE: Glum-stipated
DATE: 03/24/23
Open on a man walking in the rain with an umbrella. He has his hand in his pocket and he is looking down at the ground
VO: Glum-stipated
The man looks around acknowledging the bad weather then suddenly grabs his stomach and takes a deep heavy sigh.
VO: Is your backed-up gut bringing you down?
Cut to a graphic of MiraLAX bottle and logo.
VO: MiraLAX works naturally with the water in your body to help you go. Free your gut and your mood will follow.
Cut to the same man walking on a hiking trail with the sun shining down on his face.
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CLIENT: MiraLAX
JOB: 15 TV
TITLE: Slump-stipated
DATE: 03/24/23
Open to a Coffee shop. Cut to a scene of a woman standing in line waiting to get her favorite coffee drink. She has dark blue bags under her eyes and looks like she hasn't slept in days.
VO: Slump-stipated
The woman finally buys her cup of coffee. She smiles and takes a sip. She then looks down at her stomach and sighs.
VO: Is your constipation slowing you down?
Cut to a graphic of MiraLAX bottle and logo
VO: MiraLAX is different. It works naturally with the water in your body to help you go. Free your gut and your mood will follow.
Cut to the same woman sitting in front of the coffee shop. She sees her friend and waves. The friend sits down next to her, and they begin to talk to one another.
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CLIENT: MiraLAX
JOB: 15 TV
TITLE: Bleh-stipated
DATE: 03/24/23
Open to a group of friends watching a football game. A man sits down in the stands with a hotdog from the concession stand and takes a bite out of it.
VO: Bleh-stipated
The man grabs his stomach in pain and his friends look at him concerned
VO: Constipation keeping you from enjoying your favorite things?
Cut to a graphic of MiraLAX bottle and logo
VO: MiraLAX works naturally with the water in your body to help you go. Free your gut and your mood will follow.
Cut to the group of friends sitting at another football game. The same man stands up and starts yelling for his favorite team. He then takes a bite out of his hotdog and smiles.
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CLIENT: MiraLAX
JOB: 15 TV
TITLE: Ick-stipated
DATE: 03/24/23
Open at a party scene. Show a group of friends talking together. Zoom in on a younger man holding a drink in his hand. One of the girls next to him moves and he spills his drink all over his shirt.
VO: Ick-stipated
The boy gets up to go grab a paper towel to wipe up the mess. As he wipes, he makes a face indicating he has a stomachache.
VO: Feeling down in the dumps about your backed-up gut?
Cut to a graphic of the MiraLAX bottle and logo
VO: MiraLAX is different. It. It works naturally with the water in your body to help you go.
Move to a clip of the party. The boy still has a stain on his shirt, but he now is smiling and dancing with his friends.
VO: Free your gut and your mood will follow.
Description: I was tasked to create several short TV spots for MiraLAX laxatives. The company recently released a new colorful campaign. Younger generations tend to shy away from laxatives because they are unnatural and extreme. The brand wants the audience to think that MiraLAX is a natural and healthy way to relieve your gut pain and lighten your mood. In my campaign ads, I combine adjectives with the word constipation. MiraLAX is trying to connect with a younger audience, so I included situations in spots that many young people have experienced.