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Avery Ochs
Education
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Ohio University, Scripps College of Communications | Athens, Ohio August 2021 – Present
Bachelor of Science in Journalism GPA: 3.97
Major(s): Strategic Communications | Minor: Marketing |Certificate: Social Media
Experience
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Pittsburgh Civic Light Opera| Pittsburgh, Pennsylvania May 2023 – August 2023
Marketing/PR Intern
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Created compelling content for social media platforms, increasing engagement by 161%, and increasing Instagram followers by 141.9%
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Managed the PCLO’s social media presence across 5 accounts, driving brand recognition and ticket sales
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Executed promotional events, enhancing the visibility and reputation of PCLO within the local community
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Developed visually appealing promotional materials and merchandise for the 2023 Summer of Musicals
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Leadership Activities and Memberships
Public Relations Student Society of America (PRSSA) | Athens, Ohio January 2023 – Present
VP of External Relations
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Managed Professional Mentorship program to foster connections between members and 15 PRSSA industry professionals, enhancing networking opportunities for members
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Informed members through weekly external updates, offering valuable information about local and national internship opportunities
Alpha Xi Delta Sorority | Athens, Ohio August 2021 – May 2022
Community Service Involvement Chair
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Organized and ran community fundraising events that had over 100 people in attendance
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Raised money through philanthropy events for Alpha Xi Delta’s philanthropy The Kindly Hearts Initiative, which helps support children in the Athens community who are experiencing homelessness and foster care
Social Media Team for WOUB Public Media | Athens, Ohio August 2022 – May 2023
Instagram, Twitter, YouTube Manager
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Scheduled teaser posts for nightly NewsWatch broadcasts
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Communicated with reporters and anchors to post their daily packages on 3 separate social accounts
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