Avery Ochs
Coursework
The sections below show relevant coursework. The following sections include copywriting activities, writing samples, graphic design samples, and other coursework experiences.
Jour 3700
Advertising and PR Writing:
This course provides a foundation for writing and techniques when related to advertising and public relations. This includes writing copy for many different writing forms such as email, print, and radio.
Strategic Social Media
This course focuses on understanding why and when to use social media for the purpose of building relationships and creating conversations with stakeholders and key audiences. Builds on the students' basic foundation of using social media tools, adding depth to their understanding through discussion of related strategic communication concepts and theories.
Graphics of Communication
Jour 2210
This course is intended to help you to create layouts that effectively deliver a message both visually and verbally, as well as understand and articulate what makes for impactful, strong design elements. You will be introduced to the fundamentals of design: using design principles; selecting type and images, attracting the intended audience; integrating words and graphics; working with color; consideration of size and purpose, etc.